Avatar & Voice Rights Registry

Consent as a hard rule

Brand avatars and voices are useful, but using a real person's likeness without consent is a serious risk. The Rights Registry, planned for W2, is mandatory for any avatar or voice use across Avatar Studio, Audio & Voice and Video Factory.

Three classes

Every avatar and voice has an origin record. Class A is synthetic. Licensed provider voices carry licence records. Class B is a consented real person. Class C covers blocked categories: public figures without a licence, minors, deceased persons without estate rights, customers, anyone without consent and impersonation.

Capturing consent

For Class B, consent capture includes identity verification, written e-signed consent and a scope: tenant, channels, languages, geography, duration and script rules. Identity verification through a licensed Aadhaar or DigiLocker partner is planned (licence and access to be verified). Likeness assets and voice prints are stored as sensitive files with tenant-keyed encryption and access logging. Consent is per tenant: the same person consenting to two tenants creates two independent records.

Checked every time

A render-time consent check requires active, in-scope consent; otherwise the render is blocked with a reason. Upload checks look for lookalikes against registry records, public figures and matches against registered voice prints. Unconsented likeness or voice in third-party media uploaded to Creative Studio is detected.

Revocation and expiry

The subject or a consent officer can revoke at any time. Revocation is designed to reach queued renders, scheduled posts and future use within a target of one hour. Expiry reminders go to the officer and subject, and automatic expiry blocks further use. A narrower scope applies immediately; a wider scope needs a new signature. Copies already published on external platforms may persist, and the takedown workflow says so honestly.

Protecting employees and recipients

Employee volunteers are protected: consent is never a condition of employment, can be revoked without penalty, and is never used to evaluate, pressure or replace them. Bulk personalised avatar videos need a recipient consent basis, opt-out and frequency caps. The subject can see a usage log in a portal, and compensation or royalty tracking is planned. Consent evidence (signed consent, identity verification record, scope history and usage log) can be exported for disputes. An abuse report channel with a takedown SLA applies sanctions to violating tenants.