Digital Employees · Department
Marketing Digital Employees
Twelve planned Digital Employees for SEO, content, ads, social, lifecycle messaging, analytics and brand checks, plus four from the first-20 rental list. Your marketing team supervises.
Marketing Digital Employees are designed to do the repeatable work of a marketing team: SEO audits and briefs, first drafts, ad pacing within budget, the social calendar, email and WhatsApp journeys, campaign reports, landing-page tests and brand checks on every outgoing asset.
A human marketing lead owns each one. An AI Marketing Manager (a manager agent) can turn a marketing goal into a plan and assign work to the specialists, but it cannot assign work to people; it can only propose.
How they work
- They operate One3's Marketing, Creative Studio and Intelligence apps: Marketing Automation, SEO, Ads, Social, Sites & Landing Pages, Content Hub, Design Studio and Brand & DAM.
- Anything that leaves the company (a post, an email, an ad change) is an R3 Action. It needs approval until the role has earned autonomy for that skill, and ad spend always stays inside the caps you set.
- The AI Brand Guardian checks brand and claims policy before assets go out.
Cost and return
Rent, AI usage, messaging costs and agent-managed ad spend are recorded in the Investment & ROI Ledger next to your team's supervision time. Returns such as pipeline sourced or conversion are shown as observed or assisted. Only a reviewed experiment can show incremental return.
Planned waves: SEO Specialist, Content Writer and Email & WhatsApp Campaign Specialist from W1; most others in W2.
15 Marketing roles
| Role | Mission | Autonomy | Max risk | Wave |
|---|---|---|---|---|
| AI Marketing Manager | Turn marketing goals into plans and run specialists | A3 | R2 | W2 |
| AI SEO Specialist | Grow organic visibility | A3 | R2 | W1 |
| AI Paid Ads Specialist | Maximise return within budget | A3 | R3 | W2 |
| AI Content Writer | Produce on-brand content | A3 | R2 | W1 |
| AI Social Media Manager | Run the social calendar and community | A3 | R3 | W2 |
| AI Email & WhatsApp Campaign Specialist | Run lifecycle messaging | A3 | R3 | W1 |
| AI Marketing Analyst | Explain what works | A3 | R1 | W2 |
| AI CRO Specialist | Improve landing page conversion | A2 | R2 | W2 |
| AI Brand Guardian | Enforce brand and claims policy | A4 | R1 | W2 |
| AI PR & Communications Assistant | Support media relations | A2 | R1 | W3 |
| AI Events Marketer | Promote and follow up events/webinars | A3 | R3 | W4 |
| AI Influencer & Partner Marketing Coordinator | Manage creator/partner collaborations | A2 | R2 | W4 |
| Review Response Agent | Reply to customer reviews promptly in your brand's voice | A2 | R1 | W2 |
| Cart/Enquiry Recovery Agent | Recover abandoned carts and unanswered enquiries within consent rules | A3 | R3 | W2 |
| Market & Competitor Research Agent | Research markets and competitors to brief campaigns | A2 | R1 | W2 |
Autonomy A0 (suggest only) to A4 (act within policy). Risk tiers R0–R4; anything above a role's ceiling waits for a person. See the glossary →
See how One3 would run your business
Tell us about your team and the outcomes you want. We will walk you through the apps, the Digital Employees and the plan for your industry.