Build & Ecosystem · App 14
Describe a process, review the draft, run it on One3
Workflows, forms, surveys, documents and tenant apps built on the same kernel as every One3 app. AI drafts, humans publish, and every run shows its cost and its return.
Every process a business runs can be described, built, run, governed and measured on One3, by people and Digital Employees working on one canvas, with the cost and the return of every run visible.
What Build is
Most small and mid-market teams assemble a three-to-five-tool stack — an app builder, an automation tool, a form tool, a survey tool and a proposal tool — and then integrate it all back into their CRM, desk and finance data. Build is designed to replace that stack with seven modules on the One3 kernel: Automations and Forms in the Year-1 core, Survey and Documents & Reports as add-ons, Apps Builder for tenant-built apps, the Developer Platform for partners, and Factory for governed spec-to-code delivery in W5.
Build on the OS, not beside it
Workflows trigger on kernel events from any subscribed module — a lead created, a ticket closed, a form submitted — and call the typed Actions of those modules. No connector is needed for first-party data. Form submissions land on shared core records such as CRM leads and Desk tickets. Tenant apps are Packs on the same kernel as first-party apps, with the same permissions, audit and events.
Humans, agents and steps on one canvas
A step can be a human approval, a Digital Employee skill or an Action, all under the same approval, disclosure and stop-trigger policy. Approvals can happen in the Approvals Inbox or, for opted-in approvers, on WhatsApp.
AI drafts, humans publish
You describe a workflow, form, survey, template or app in plain language and get an editable draft with an explanation, assumptions and open questions. The generator only proposes Actions you are entitled to and allowed to use. A draft with R3 or R4 steps cannot be published until it passes a test or dry run, and a second person reviews the diff. No agent can publish a definition at any autonomy level.
Governed by default
A published workflow runs as a service identity whose authority is frozen at publish time to the intersection of what it was granted and what the publisher could do. If permissions drift, the run pauses; it never escalates. Entitlements are re-checked at every step, and loop guards, budgets, quiet hours and a kill switch are built in.
Measured, not assumed
Workflow runs — not steps — are metered. Every run, submission and generated document is designed to post cost and, where attributable, outcome to the Investment & ROI Ledger, including human supervision time. Baselines entered by the tenant are labelled as estimates.
India-first building blocks
WhatsApp approvals and WhatsApp Flows forms, Hindi and Tamil, GSTIN, PAN, PIN code and INR fields, UPI payment fields through a licensed partner and DPDP-style consent records per purpose are planned. Each must be verified before launch.
Problems solved
What Build fixes
A stack of builders that must be stitched back to your data
Builders, automation, forms, surveys and proposals in separate tools. Planned fix: one app, one data model and one permission model, with outputs landing on shared core records.
Automation pricing that grows with every step
Per-step or per-task pricing becomes unpredictable. Planned fix: meter workflow runs, not steps, and show cost per run in the ROI Ledger.
Builders without governance
Weak environments, versioning and audit. Planned fix: versioned publish, sandbox, run-as identity capped at the creator's permissions, kernel audit and risk tiers.
Proprietary scripting and unmanaged AI code
Lock-in and maintenance debt. Planned fix: metadata-first Packs in an open format, TypeScript extensions in a sandbox and 3-way-merge upgrades.
Agents sold separately from process design
Agents billed and designed apart from workflows. Planned fix: agent steps inside workflows using Agents Studio skills, the autonomy ladder and eval gates.
No way to tell whether an automation paid back
Tools rarely account for outcomes. Planned fix: ROI Ledger posting per run, submission and generated document.
Indian processes run on WhatsApp and local rules
Global builders do not lead with WhatsApp, Indian languages, GST, UPI or DPDP. Planned fix: WhatsApp approvals and Flows, Hindi and Tamil, India field types and consent records (verify).
Agencies rebuilding the same setup for every client
Client setups are slow to replicate. Planned fix: workflows, forms and later tenant apps included in snapshots and installable per sub-account.
Key capabilities
What you can do
Durable workflows on kernel events
Event, schedule, webhook, form and manual triggers calling any entitled Action, with runs that survive restarts.
Workflow from a description
Plain-language or voice description to a draft workflow with explanation and open questions.
Approvals in the inbox or on WhatsApp
Approval steps with diff preview and AI summary; opted-in approvers can decide on WhatsApp.
Forms that create real records
Each submission invokes an Action such as creating a CRM lead or Desk ticket, with consent and spam protection.
India field types and WhatsApp Flows
GSTIN, PAN, PIN code, Indian mobile and INR fields, Hindi and Tamil, and forms published as WhatsApp Flows (verify).
Permission ceiling and four-eyes publish
Published workflows run with frozen authority that never escalates; risky publishes need a second reviewer.
Runs metered, cost visible
Runs, not steps, are metered, with cost lines and outcomes posted to the ROI Ledger.
Tenant apps as Packs
Objects, fields, views, Actions and roles built beside first-party apps, upgrade-safe with 3-way merge.
Open format, no lock-in
Definitions export as versioned JSON and Packs use an open format with TypeScript extensions.
Modules
7 modules, one data model
Core modules come with the app. Add-ons switch on when you need them. Some modules can be bought on their own.
Automations
Durable workflows over One3 events and Actions, with human, agent and AI steps
ExploreForms
Collect structured data on any channel and turn each submission into an Action
ExploreSurvey
NPS, CSAT and CES surveys with fatigue rules, closed loops and AI themes
ExploreDocuments & Reports
Branded documents, interactive proposals and scheduled reports from record data
ExploreApps Builder
Build tenant apps with objects, views, Actions and roles beside first-party apps
ExploreDeveloper Platform
SDK, CLI, sandboxes and a publishing pipeline for partners and developers
ExploreFactory
Governed idea-to-spec-to-code-to-release for Packs and external repositories
ExploreWorkflows
How the work flows
End-to-end workflows inside the app and across One3.
Design, test, publish and run a workflow
From a plain-language description to a governed, metered run with approvals and ROI posting.
- 1.Describe the process in plain language or pick a template
- 2.AI drafts steps, mappings and assumptions
- 3.Builder edits the draft on the canvas
- 4.Validation checks entitlements, schemas, permissions and loop risk
- 5.Test run or dry run with a sample record or payload
- + 5 more steps →
Form submission to record
A respondent submits a form on the web, an embed, a portal or WhatsApp, and it becomes a real record with consent and follow-up automations.
- 1.Respondent opens the published form version
- 2.Submission is rate-limited, validated against the version schema and spam-scored
- 3.Spam gets a generic thank-you and is stored separately
- 4.Consent records are created for the purposes ticked
- 5.If there is a payment field, a payment link or UPI intent is created through the payment partner
- + 2 more steps →
Describe to tenant app
A business requirement becomes a sandbox app, then a published Pack version.
- 1.Builder describes the app or uploads a spreadsheet
- 2.AI drafts objects, fields, relations, views and seed records
- 3.App is installed only in a sandbox with synthetic or masked data
- 4.Builder edits roles, permissions, forms and workflows
- 5.Publish to production with a migration preview
- + 1 more steps →
Spec to release in Factory
An idea becomes an approved spec, task packets, reviewed code, tests and an approved release.
- 1.Ideas and clustered feedback are linked into a project brief
- 2.AI drafts a spec with user stories and acceptance tests; a human approves it
- 3.Spec is split into task packets with pre-written acceptance tests
- 4.Packets go to AI executors or human developers within budgets
- 5.Code lands as pull requests with mandatory human review
- + 1 more steps →
AI inside
AI skills that act through governed Actions
Every AI skill runs through the same typed Actions people use, with risk tiers, approvals and an audit trail.
Workflow from description A2
Turns a typed or voice description into a draft workflow with explanation, assumptions and open questions. Design-time generators stay at A2.
AI step in a workflow
Classify, extract, summarise or draft inside a run with a required output schema, model policy and cost cap.
Failure repair suggestions A2
Explains a failed run in plain language and proposes a fix as a draft diff for a human to apply.
Form from prompt A2
Drafts fields, logic and Action mapping from a description.
Open-text themes A3
Multilingual theme and sentiment extraction from survey answers with representative quotes and editable labels.
Document drafting A3
Drafts proposal narrative or report commentary from record data and Knowledge with citations and data-quality warnings.
Describe to app A2
Drafts an app definition with explanation and synthetic seed records, installed only in a sandbox.
Manifest validation assistant A2
Explains Pack manifest errors and suggests fixes for developers.
Spec generation A2
Drafts PRDs, user stories with acceptance tests, data model and Action lists for Factory projects; approval is human.
Digital Employees
Agents that operate Build
Rent them by the month. They work under your team's supervision and their cost and returns appear in the Investment & ROI Ledger.
AI Developer (tenant apps)
Role #97. Implements changes to tenant Packs and apps in a sandbox. Ceiling A2 inside Build; publishing is always human.
Learn moreAI RevOps Analyst
Role #27. Drafts and diagnoses automations; A2 for anything that touches a definition.
Learn moreAI CRO Specialist
Role #16. Proposes form and funnel optimisation from drop-off data.
Learn moreAI Quote & Proposal Specialist
Role #25. Generates documents and proposals; sending is R3 with preview approval.
Learn moreAI Engagement & Pulse Analyst
Role #78. Analyses survey results on aggregated data with minimum group sizes.
Learn moreAI Software Factory Architect
Role #104. Drafts Factory specs; spec approval is human.
Learn moreAI SDR — Inbound Lead Responder
Rentable template that uses Forms submissions as its inbound trigger and runs on the Automations engine.
Client Reporting Agent
Rentable agency template that delivers client reports, using scheduled reports once Documents & Reports is available.
Integrations
Connects with the tools you already use
- WhatsApp Business Platform
- SMS via Indian aggregators (DLT)
- Captcha provider
- Payment partner via Billing (UPI)
- E-signature via Sign
- GST e-invoice via Billing
- DigiLocker
- GSTIN verification lookup
- Any REST API via HTTP step
- Inbound webhooks
- Google Workspace
- Microsoft 365
- Slack
- Google Sheets
- GitHub
- GitLab
- External MCP servers
- Zapier, Make and n8n import
Connector availability depends on provider access and is verified before launch. How integrations work →
Security & compliance
Built to be trusted
No agent publishes a definition
Publishing workflows, forms, surveys, templates and apps, and submitting listings, are excluded from agent autonomy at every level.
Permission ceiling that never escalates
Published workflows run as a service identity limited to what was granted and what the publisher could do at publish. Drift pauses the run.
Entitlement and policy re-checked at every step
A lapsed module, budget, unhealthy connector or kill switch pauses the run with a typed reason instead of failing silently.
Untrusted input never plans
Webhook payloads, submissions, uploaded files, imported definitions and marketplace manifests are read by a quarantined model that returns structured data only.
Separate public surface
Hosted forms, surveys and proposals are served on separate domains with their own CSP, rate limits and bot controls, by an identity restricted to one Action.
Respondents are never seats
People who submit forms or answer surveys are never charged or counted as seats.
Frequently asked questions
What is available in Year 1?
Automations (W0) and Forms (W1) are inside the Year-1 boundary. Survey and Documents & Reports are planned for Year 2, Apps Builder reaches tenants in W3, the Developer Platform is W3, and Factory is W5. Waves are earliest eligible, not commitments.
How is Automations priced?
The plan meters workflow runs, not steps. Test and dry runs are not metered. Specific prices are set by the pricing team and are not listed here.
Can AI build and publish a workflow on its own?
AI produces an editable draft. A human publishes it, and drafts with high-risk steps need a passing test and a second reviewer.
Do I need connectors to use my One3 data?
No. Workflows trigger on kernel events and call Actions of subscribed modules directly. Connectors are used only for external systems.
Can I take my definitions elsewhere?
Workflow definitions export as versioned JSON, and Packs use an open format with TypeScript extensions.
Does Build do RPA or desktop automation?
No. A browser agent step with an approval gate is planned for W4; desktop RPA is not planned.
Works with
Related apps
Platform
One governed foundation for every human, AI agent, integration and channel
ExploreCRM & Sales
A WhatsApp-first CRM where sellers and Digital Employees work the same pipeline
ExploreMarketing
Consented, measurable marketing across WhatsApp, email, search, ads and social
ExploreService Desk
Support on every channel, resolved on the same customer, invoice and order records
ExploreIntelligence
Cited answers, one set of metrics and decisions tracked to a measured result
ExploreAI Workforce
Rent ready-made AI Digital Employees that work for your team, with a monthly ROI statement
ExploreOne3 Ecosystem
The governed network of apps, agents, experts and partners around One3
ExplorePlan your Build rollout with us
Tell us about your team and the outcomes you want. We will walk you through the apps, the Digital Employees and the plan for your industry.