Marketing · Module
Social
Plan, approve, schedule and publish social content with AI disclosure and provenance
Social plans, approves, schedules and publishes content from Content Hub to connected accounts on platforms whose APIs permit it. AI-generated content carries disclosure and provenance, and basic post performance is measured.
Lite in Year 1
Social is planned for Wave 2 in a lite form: scheduling, publishing where platform APIs allow, a calendar and approvals. The unified social inbox comes in Wave 3.
Compose once, adapt per network
Accounts connect on platforms whose publishing APIs allow it, with token health shown in Connector Health. The composer starts from a Content Hub item or free text, pulls media from Drive or DAM, and creates per-network text and media variants with validation of length, format and aspect ratio. Links are tagged automatically with campaign UTMs for attribution. Bulk scheduling imports rows of text, media references and times from a sheet, validates them and schedules them as drafts for approval.
Calendar and approvals
The social calendar has month, week and list views with drag-to-reschedule and filters by brand, client and network. Publishing is an R3 Action. Agency clients can approve in the portal, and the first publication in a new brand voice always needs a human. A scheduled publish worker retries with clear failure reasons. Deleting a published post is a compensation Action with a warning that copies may persist.
Disclosure and provenance
Posts carry an AI-generated flag, a C2PA manifest link for generated media, and platform AI labels where supported. The Social Content Scheduler agent drafts calendars and posts with an A2 ceiling and only R1 Actions without a human.
Measure and grow
Basic post metrics such as reach, impressions and engagement are shown where APIs expose them. Planned for Wave 3: best time to post, a unified inbox that routes comments and DMs to CRM or Service Desk with assignment, Google Business Profile review responses with the Review Response Agent, and LinkedIn pages. Listening and mention summaries follow in Wave 4.
Features
What Social includes
Social account connections
Platforms whose publishing APIs allow it, with token health. W2.
Composer with network variants
Per-network text and media with length, format and aspect checks. W2.
Scheduling and publishing
Scheduled publish worker with retries and failure reasons. W2.
Social calendar
Month, week and list views, drag to reschedule, filters by brand and client. W2.
Approval workflow
R3 publish approval and client approval in the portal. W2.
AI disclosure and provenance
AI flag, C2PA manifest link and platform AI labels. W2.
Delete published post
Compensation with a warning that copies may persist. W2.
Bulk scheduling from sheet
Validated rows scheduled as drafts for approval. W2.
Basic post metrics
Reach, impressions and engagement where APIs expose them. W2.
UTM auto-tagging
Links tagged with campaign UTMs. W2.
Unified social inbox and reviews
Comments and DMs to CRM or Desk; Google Business Profile review responses. W3.
Best time to post and LinkedIn pages
Engagement-based suggestions; LinkedIn page publishing. W3.
Workflow
Month of client posts
- 1
Social Content Scheduler drafts a month of posts from Content Hub.
- 2
Network variants are validated.
- 3
The client approves posts in the agency portal.
- 4
Posts publish on schedule with UTMs and AI disclosure.
- 5
Basic metrics flow back to the calendar.
AI
AI skills and Digital Employees
Calendar and post drafting
Drafts within brand and claims rules; A2 ceiling.
Network variant adaptation
Adapts text and media for each network.
Review response drafts
Drafts review replies with no incentives for reviews. W3.
Digital Employees that use this module
- Social Content Scheduler
- AI Social Media Manager
- Review Response Agent
- AI Brand Guardian
They act through the same governed Actions as people; risky steps wait for approval.
Frequently asked questions
Is there a social inbox?
Not in Year 1. Social lite covers scheduling, publishing, calendar and approvals. The unified inbox is planned for Wave 3.
Are AI posts labelled?
Yes. Posts carry an AI-generated flag, a C2PA manifest link for generated media and platform AI labels where supported.
Which networks are supported?
Platforms whose publishing APIs permit it, each verified in the Fact Register. LinkedIn pages are planned for Wave 3.
See Social in your workflow
Tell us about your team and the outcomes you want. We will walk you through the apps, the Digital Employees and the plan for your industry.