Marketing · Digital Employee #141
Review Response Agent
Reply to customer reviews promptly in your brand's voice
Reply to customer reviews promptly in your brand's voice. Review Response Agent works for your marketing team under a named human owner, with its cost and results shown in the Investment & ROI Ledger.
What it does
Mission: Reply to customer reviews promptly in your brand's voice.
Review Response Agent works for your marketing team. Typical work: review monitoring, reply drafting, complaint escalation, policy checks (no incentives for reviews). It works inside Google Business Profile connector (verify API access), Marketing — Social.
It is one of One3's first 20 rentable agents (Local Business Growth squad).
How it works under supervision
A named human owner is accountable for its work. Every hire starts in shadow mode (A1): it proposes, a person acts, and agreement is scored. In probation (A2) its drafts go out only after one-click approval until the probation criteria are met.
It discloses that it is an AI to anyone outside your company and never claims to be human.
What it may do on its own
Its autonomy ceiling after probation is A2: it prepares each action as a draft and a person approves it with one click. Nothing it prepares takes effect without a person.
What needs approval
Its risk ceiling is R1. Once autonomy is earned, it may carry out reversible internal changes, such as updating a field or creating a task, without a separate approval. Anything visible to others or outside your company goes to the Approvals Inbox. R4 Actions (payments, deletion, signing, payroll) always need a person.
It never offers incentives in exchange for reviews.
Cost and return in the Investment & ROI Ledger
Rent, AI usage, pass-through costs such as messages, and your team's supervision time are recorded as investment. Results are tracked against its KPIs (response time, rating trend (assisted)) and your previous process, shown as observed or assisted unless a reviewed experiment shows incremental return. Nothing is guaranteed.
Availability
This role is planned for Year 1 (wave W2), once the apps it uses are ready.
Skills & Actions
What it does
- Review monitoring
- Reply drafting
- Complaint escalation
- Policy checks (no incentives for reviews)
Tools
Apps it works in
- Google Business Profile connector (verify API access)
- Marketing — Social
It uses only the apps and modules your workspace subscribes to, with the permissions you grant.
Frequently asked questions
Does Review Response Agent work without human oversight?
No. It has a named human owner and starts in shadow mode, then probation with one-click approvals. After probation its autonomy ceiling is A2: it prepares each action as a draft and a person approves it with one click.
What does Review Response Agent need approval for?
Its risk ceiling is R1. Anything visible to others or outside your company goes to the Approvals Inbox. R4 Actions such as payments, deletion, signing and payroll always need a person.
How do I see what Review Response Agent costs and returns?
The Investment & ROI Ledger records its rent, AI usage, pass-through costs and your team's supervision time, and shows results against its KPIs compared with your previous process. Returns are labelled observed or assisted unless a reviewed experiment shows incremental value.
When will Review Response Agent be available?
It is planned for Year 1 (wave W2). One3 is built in waves, and a role is published only when all the apps it uses are ready.
Put the Review Response Agent on probation
Agree the goal, the budget and the approval rules. The Investment & ROI Ledger shows what it cost and what it returned.