Marketing · Digital Employee #16
AI CRO Specialist
Improve landing page conversion
Improve landing page conversion. AI CRO Specialist works for your marketing team under a named human owner, with its cost and results shown in the Investment & ROI Ledger.
What it does
Mission: Improve landing page conversion.
AI CRO Specialist works for your marketing team. Typical work: A/B test design, variant generation, heatmap/analytics review. It works inside Marketing — Sites & Landing Pages, Build — Forms.
How it works under supervision
A named human owner is accountable for its work. Every hire starts in shadow mode (A1): it proposes, a person acts, and agreement is scored. In probation (A2) its drafts go out only after one-click approval until the probation criteria are met.
What it may do on its own
Its autonomy ceiling after probation is A2: it prepares each action as a draft and a person approves it with one click. Nothing it prepares takes effect without a person.
What needs approval
Its risk ceiling is R2. Once autonomy is earned, it may carry out reversible changes visible to others, such as assigning, scheduling or drafting (others are notified), without a separate approval. Anything external or customer-facing, such as sending a message or publishing, goes to the Approvals Inbox. R4 Actions (payments, deletion, signing, payroll) always need a person.
Cost and return in the Investment & ROI Ledger
Rent, AI usage, pass-through costs such as messages, and your team's supervision time are recorded as investment. Results are tracked against its KPIs (conversion lift (validated tests)) and your previous process, shown as observed or assisted unless a reviewed experiment shows incremental return. Nothing is guaranteed.
Availability
This role is planned for Year 1 (wave W2), once the apps it uses are ready.
Skills & Actions
What it does
- A/B test design
- Variant generation
- Heatmap/analytics review
Tools
Apps it works in
- Marketing — Sites & Landing Pages
- Build — Forms
It uses only the apps and modules your workspace subscribes to, with the permissions you grant.
Frequently asked questions
Does AI CRO Specialist work without human oversight?
No. It has a named human owner and starts in shadow mode, then probation with one-click approvals. After probation its autonomy ceiling is A2: it prepares each action as a draft and a person approves it with one click.
What does AI CRO Specialist need approval for?
Its risk ceiling is R2. Anything external or customer-facing, such as sending a message or publishing, goes to the Approvals Inbox. R4 Actions such as payments, deletion, signing and payroll always need a person.
How do I see what AI CRO Specialist costs and returns?
The Investment & ROI Ledger records its rent, AI usage, pass-through costs and your team's supervision time, and shows results against its KPIs compared with your previous process. Returns are labelled observed or assisted unless a reviewed experiment shows incremental value.
When will AI CRO Specialist be available?
It is planned for Year 1 (wave W2). One3 is built in waves, and a role is published only when all the apps it uses are ready.
Put the AI CRO Specialist on probation
Agree the goal, the budget and the approval rules. The Investment & ROI Ledger shows what it cost and what it returned.