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ONE3.ai

How it works · Flow F3

Plan, create, check, publish, measure and optimise — in one loop

A Marketing Manager agent turns a goal and budget into a plan. Humans approve plan, budget and brand voice. Content, creatives and spend are measured and adjusted within limits.

What the Campaign loop flow does

The campaign loop connects goal, content and performance. It is built for agencies running many client accounts and for SMB growth teams doing their own marketing.

A goal is set, for example a number of qualified leads in 30 days within a budget. The AI Marketing Manager (a Manager agent) drafts the strategy, channel mix and calendar. A human approves the plan and budget. Briefs go into the Content Hub. Drafts are written for the blog, landing pages, ad copy, posts, emails and WhatsApp. Creatives come from Studio and video tools. Everything passes a Brand & Constitution check, then client or brand approval (in the client portal for agencies).

Approved assets publish to ads, social, email, WhatsApp and landing pages. Results are measured: conversions, CAC, ROAS and rankings. The loop then optimises: it can shift budget within limits at A3, pause losing variants and request new ones. A weekly report goes to the client portal and the Decision Journal.

Marketing Automation and SEO are planned for W1; Ads and Social lite for W2. Creative Studio is partly in Year 1 (Content Hub GA; video and avatars lite).

Every step on this page is an Action: a typed verb with a risk tier (R0 read-only to R4 irreversible or financial), a permission check and a reversibility class. Agents and humans call the same Actions, so the same approval rules apply whether a person clicks a button or a Digital Employee acts.

Campaign loop, step by step

Eleven steps that repeat as a loop. Budget moves beyond the approved limit always go back to a human.

  1. 1

    1. Set the goal and budget

    **Strategy & Governance · squad goals (Year 1).** A human sets the goal, for example qualified leads in a period, with a budget ceiling.

  2. 2

    2. Strategy, channel mix and calendar

    **AI Workforce · AI Marketing Manager.** The Manager agent drafts the strategy, channel mix and content calendar with expected ranges, not promises.

  3. 3

    3. Human approves plan and budget (R3)

    **Human gate.** The plan and budget are approved in the Approvals Inbox. Budget above the limit is R3.

  4. 4

    4. Briefs to the Content Hub

    **Creative Studio · Content Hub.** Each piece of work becomes a brief with audience, message and channel.

  5. 5

    5. Drafts for every channel

    **AI Content Writer · Content & SEO Assistant.** Drafts for blog, landing pages, ad copy, social posts, emails and WhatsApp messages.

  6. 6

    6. Creatives

    **Creative Studio · Studio images and Video lite.** Images and short videos are generated from templates, with synthetic avatars where used, always disclosed as AI.

  7. 7

    7. Brand & Constitution check

    **Platform · Admin & Policy · Brand Checker utility agent.** Voice, claims and regulated-industry wording are checked against the tenant's Constitution.

  8. 8

    8. Client or brand approval (R3)

    **Human gate · Service Desk portal for agencies.** The client approves first publication of a new brand voice and any regulated claims.

  9. 9

    9. Publish

    **Marketing · Ads, Social, Email, WhatsApp, landing pages.** Approved assets publish. Publishing is externally irreversible, so the UI says so.

  10. 10

    10. Measure

    **Marketing · Intelligence · Dashboards.** Conversions, CAC, ROAS and rankings are measured against the goal.

  11. 11

    11. Optimise and report

    **Ads Budget Pacer · AI Marketing Manager.** Budget shifts within limits (A3), losers pause, new variants are requested. A weekly report goes to the client portal and the Decision Journal.

Human gates and KPIs

ItemDetail
Human gatesBudget above limit (R3); first publication of a new brand voice (R3); claims in regulated industries (R3)
KPIsCAC, ROAS, qualified leads, content velocity, approval turnaround, % assets passing brand check first time

Apps involved

Each step runs as a typed, permissioned Action inside one of these apps. Nothing happens outside the Action contract.

Marketing

Marketing Automation, SEO, Ads and Social lite run the campaigns and measure them.

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Creative Studio

Content Hub holds briefs, drafts and versions; Studio and Video lite produce creatives; Brand & DAM keeps assets on brand.

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AI Workforce

AI Marketing Manager, Content & SEO Assistant, Social Content Scheduler, Ads Budget Pacer and Creative Variant Generator do the routine work.

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Service Desk

The client portal lets agency clients review and approve assets.

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Intelligence

Dashboards report CAC, ROAS and rankings; the Decision Journal keeps the weekly decisions.

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Platform

Admin & Policy holds the Company Constitution used for brand and claim checks.

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Questions about this flow

Can agents move ad budget on their own?

Only within the limit the human approved, and only at A3 after the skill has earned it. Anything above the limit is an R3 approval.

How are AI-generated creatives labelled?

Synthetic avatars are the default. Every avatar and voice is disclosed as AI and media carries C2PA provenance metadata where the tooling supports it (verify).

Does One3 promise a number of leads?

No. The plan shows expected ranges with stated assumptions. One3 never promises guaranteed leads, rankings or revenue.

Can agency clients approve work?

Yes. Agencies can send assets to a client portal for approval before anything publishes. Client portal lite is planned for W2.

Where do the results go?

A weekly report goes to the client portal and the Decision Journal. Agent-managed spend also flows into the Investment & ROI Ledger.

Test the campaign loop with your clients

Agencies joining early help us tune brand checks, approvals and budget limits on real accounts.

Become a design partner

Apps involved

Where this happens in One3

Platform

One governed foundation for every human, AI agent, integration and channel

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Marketing

Consented, measurable marketing across WhatsApp, email, search, ads and social

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Creative Studio

Brief to on-brand, rights-cleared, disclosed content with cost and return per asset

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Service Desk

Support on every channel, resolved on the same customer, invoice and order records

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Intelligence

Cited answers, one set of metrics and decisions tracked to a measured result

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AI Workforce

Rent ready-made AI Digital Employees that work for your team, with a monthly ROI statement

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