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ONE3.ai

Glossary

Observed and assisted outcomes

The two labels every individual outcome row carries — never "caused".

Every individual return in the Investment & ROI Ledger carries an evidence level: observed (the outcome happened) or assisted (an agent participated in it inside the attribution window). No individual outcome is ever labelled caused.

The reason is simple: an experiment can show that a treated population did better than its control, but it can never show which individual sale an agent caused. So causal value is posted only at cohort level, once, from a final experiment result. Influenced revenue — the value of outcomes an agent touched — is descriptive and is never presented as the agent's financial return.

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