Glossary
Incremental contribution
The cohort-level extra contribution an agent produced, estimated from a final experiment — the only figure that may be called financial return.
Incremental contribution is the estimated extra gross contribution a treated population produced compared with its control, from a pre-registered experiment: treatment_effect × exposed_population × contribution_per_outcome. It is shown with an interval, population, window and method.
It may be posted only from a result that is final, significant under the pre-registered plan, within the contamination rule and review-passed. Without such a result, the statement says incremental value is "not established". Financial return means contribution after direct delivery cost, not gross revenue; if the client supplies no margin data, financial ROI reads unavailable.
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