Creative Studio · Module
Video Factory
Scripts to short, branded, captioned videos in 9:16, 1:1 and 16:9
Video Factory turns scripts and briefs into short, branded, captioned videos in the formats each channel needs, with disclosure and provenance. Render minutes are metered, and a lite version is planned inside Year 1.
What it does
Video Factory is built for the short videos marketing teams now need for every channel: explainers, product promos, announcements and avatar-led clips. You start a video project from a brief, an approved Content Hub video script or a blank project, and set target duration, formats, language and brand kit.
The lite pipeline (planned W2)
- Script to scenes: an automatic storyboard splits the script into scenes with narration, on-screen text, a visual suggestion and a duration.
- Scene media: for each scene, pick a DAM asset, a licensed stock clip, an AI clip from a licence-gated provider, or an avatar presenter segment from Avatar Studio.
- Voice-over: a licensed TTS voice per language with pronunciation hints.
- Captions: speech-aligned captions you can edit, burned in using brand kit styles, with SRT and VTT sidecars.
- Brand overlays: logo bug, intro and outro cards, lower thirds, palette and fonts.
- Multi-format render: 9:16, 1:1 and 16:9 from one project, with subject-aware reframing.
Renders run on a queue with status, retry and cancel, and a cloud fallback. Before rendering you see estimated render minutes and credits, plus a low-resolution preview under the tenant's preview policy. Every render gets a visible AI label where synthetic elements appear, a provenance record and C2PA credentials where feasible. Approved formats are saved to DAM and handed off to Social, Ads, WhatsApp or Sites. Actual render minutes and provider costs, including re-renders, post to the ledger.
Video Factory v2 (planned W3)
Year 2 adds timeline editing with trim, reorder, transitions, music beds and audio ducking; consented real-person presenters through Avatar Studio and the Rights Registry; Indic dubbing with translated captions and lip-sync where evals pass; video templates; a licensed music library; data-driven bulk video variants; a video brand and claims check; time-coded review comments; transcript-based editing; and takedown tasks when consent is revoked or rights expire.
Safeguards
Scripts with political, financial or health content go to human review before render. Failed renders caused by platform or provider faults are not charged. Agents can create a project only from an approved script, and they never publish.
Features
What Video Factory includes
Video projects
Start from a brief, an approved video script or blank, with duration, formats, language and brand kit.
Script to scenes
Automatic storyboard with narration, on-screen text, visual suggestion and duration per scene.
Scene media
DAM assets, licensed stock clips, licence-gated AI clips or avatar presenter segments per scene.
Voice-over
Licensed TTS voice per language with pronunciation hints.
Captions
Speech-aligned editable captions, burned-in brand styles and SRT/VTT sidecars.
Brand overlays
Logo bug, intro and outro cards, lower thirds, palette and fonts from the brand kit.
Multi-format render
9:16, 1:1 and 16:9 from one project with smart reframing.
Render queue
Media worker queue with status, retry, cancel and cloud render fallback.
Pre-render estimate and preview
Estimated render minutes and credits plus a low-resolution preview before committing.
Disclosure and provenance
Visible AI label when synthetic elements are present and a provenance record on every render.
Approval, hand-off and cost to ledger
Approve rendered formats, save to DAM, hand off to owning apps and post actual costs including re-renders.
Timeline and transcript editing
Trim, reorder, transitions, music bed and edit-by-transcript with filler-word suggestions (W3).
Indic dubbing and multi-language versions
Dub via Audio & Voice, translate captions and lip-sync where evals pass (W3).
Bulk video variants and takedown propagation
Data-driven product videos from a sheet, and takedown tasks when consent or rights end (W3).
Workflow
Script to published video
- 1
Create a project from an approved script and set formats and language
- 2
Generate the storyboard and choose media per scene
- 3
Add TTS voice-over, captions and brand overlays
- 4
Review the estimate and low-resolution preview, then render
- 5
Disclosure label and provenance record are attached
- 6
Approve the rendered formats and save them to DAM
- 7
Hand off to Social, Ads, WhatsApp or Sites; render costs post to the ledger
AI
AI skills and Digital Employees
Script to scenes
Plans scenes with narration, on-screen text, visuals and timing.
Clip suggestions
Matches DAM and stock clips to each scene by meaning.
TTS voice-over and captions
Generates voice-over and speech-aligned captions per language.
Subject-aware reframing
Keeps the subject in frame across vertical, square and landscape formats.
Sensitive-script detection
Routes political, financial and health scripts to human review before render.
Digital Employees that use this module
- AI Video Producer
- Creative Variant Generator
- Social Content Scheduler
They act through the same governed Actions as people; risky steps wait for approval.
Frequently asked questions
What is included in the Year-1 version?
The lite version planned for W2 covers script to scenes, stock, DAM and AI clips, TTS voice-over, captions, brand overlays and 9:16, 1:1 and 16:9 renders with disclosure and provenance. Timeline editing and dubbing are planned for W3.
How are render minutes charged?
Render minutes are metered. You see the estimate before rendering, user-requested re-renders are charged, and failures caused by the platform or provider are not.
Can I use a real person as the presenter?
Consented real-person presenters are planned for Video Factory v2 in W3, and only with an active consent grant in the Rights Registry. In W2, presenters are synthetic brand avatars.
See Video Factory in your workflow
Tell us about your team and the outcomes you want. We will walk you through the apps, the Digital Employees and the plan for your industry.