Creative Studio · Module
Content Hub
Briefs, drafts, versions, checks, approvals and channel variants in one place
Content Hub turns goals and campaigns into briefs, drafts, approved versions and channel variants that are on-brand, grounded and traceable. It is the system of record for text content and the coordination hub for creative work requested from other modules.
What it does
Content Hub is where a campaign becomes content. You start from a brief that carries the goal, audience, channels, languages, SEO keywords, brand kit, campaign and due date. An AI brief assistant can draft it from a campaign, squad goal or SEO brief, citing the Knowledge sources it used.
Writers work in a rich-text editor with autosave, tables, links and embedded DAM assets. Content items have a kind, such as blog, landing copy, email, WhatsApp, SMS, ad copy, social post, video script or help article. Every save-as-version creates an immutable version. You can diff versions, and restoring an old one creates a new version, so what an approver signed off never changes underneath them.
Checks before approval
Each version gets a brand-voice and claims check against the Brand Kit's voice guide: a score from 0 to 1, violations marked on the text with suggestions, and a regulated-claims flag for health, finance, political and education-outcome statements. A regulated claim always adds a human approver with the right permission. The first publication in a new or changed brand voice also needs human approval.
From one piece to every channel
Once a version is ready, channel variants repurpose it for email, WhatsApp, LinkedIn, ads and more, with constraint checks for length, template variables and required disclosures. A variant that breaks a constraint cannot be approved. Hindi and Tamil variants are planned for W2 with a tenant glossary and a linguistic review step, and only after their evals pass.
Hand-off, not publishing
Content Hub never sends email, WhatsApp, posts or ads. A Use in action creates or updates the target object in Marketing, Social, Ads or Sites with the exact approved text, and that app's own publish Action runs its gates. Asset links record where each piece is used.
What is different
Because Content Hub shares a data model with Marketing and the ROI Ledger, each item shows delivery and engagement from the owning app, generation cost from the ledger and attributed return labelled as assisted or caused. Figures always show their source and freshness. Agencies get client approvals in a white-label portal, and rented agents such as the Content & SEO Assistant can draft and submit but never approve their own work or publish.
The MVP is planned for W1 with GA in W2. Real-time co-editing, refresh suggestions, audience profiles, brief cascades and a claims substantiation library are planned for W3.
Features
What Content Hub includes
Briefs
Title, goal, audience, channels, languages, SEO keywords, brand kit, campaign, squad and due date, with open, in progress, done and cancelled states.
AI brief assistant
Drafts a brief from a campaign, squad goal or SEO content brief, with citations to the Knowledge sources used.
Content items by kind
Blog, landing copy, email, WhatsApp, SMS, ad copy, social post, video script, help article and other.
Rich-text editor
TipTap-based editor with autosave, headings, tables, links, embedded DAM assets and word count.
Immutable versions
Every saved version is immutable, with diff between versions; restoring creates a new version.
AI drafting in brand voice
Generate or rewrite by audience, length and tone, grounded in Knowledge with citations and a cost estimate before generation.
Brand-voice and claims check
Score from 0 to 1, violations with text spans and suggestions, and a regulated-claims flag that adds an R3 human approver.
Approval workflow
Submit a version to an internal approval chain; approving pins the exact approved version; changes requested returns it to the author.
Channel variants
Repurpose a version to channels and languages with checks for length, template variables and required disclosures.
Content board, list and calendar
Kanban by status, saved views and filters by brief, kind, owner, language and campaign, plus a calendar of due dates and scheduled publishes (calendar planned for W2).
Publish hand-off and asset links
Use in actions create the target object in Marketing, Social, Ads or Sites with the approved variant and record where it is used.
Client portal approvals
Agency clients review versions and variants in a white-label portal; their decision is recorded as a client portal approval (W2).
Content performance
Impressions, clicks, conversions and engagement from owning apps, generation cost from the ledger and attributed return per item and variant (W2).
WhatsApp template preparation
Prepares category, variables and sample values for template submission and tracks provider approval status (W2).
Bulk operations, import and export
Bulk assign, status change, variant generation and re-checks; import DOCX, Markdown, HTML, CSV and Google Docs with a dry run; export DOCX, HTML, Markdown, PDF and JSON (W2).
Claims substantiation library
Approved claims per brand and product with evidence, market scope, approver and expiry; unsupported regulated claims fail the check (planned W3).
Workflow
Content item lifecycle
- 1
Draft is created by a person or agent
- 2
Author submits the version for review
- 3
Reviewer requests changes or all required approvals are given
- 4
Approved item is handed off and moves to published when the owning app confirms
- 5
Saving a new version on an approved item returns it to draft; existing hand-offs keep the approved version
- 6
Items can be archived and restored
Workflow
Split a global brief into market briefs
- 1
Open a global brief with goal, audience and brand kit
- 2
Split it into language, market or channel sub-briefs
- 3
Children inherit fields and may override scoped ones
- 4
When the parent changes, each child shows parent changed until synced
- 5
The parent cannot close while a child is still open
AI
AI skills and Digital Employees
Brief assistant
Drafts briefs from campaigns, squad goals or SEO briefs with Knowledge citations.
Brand-voice drafting
Drafts and rewrites copy by tone, length and reading level with groundedness checks against Knowledge.
Brand-voice and regulated-claims checker
Scores versions and flags regulated claims with spans and suggested fixes.
Constraint-aware variant generation
Rewrites content for each channel's limits and for eval-passed Indian languages.
Weekly content report
Writes a weekly narrative of briefs, approvals, turnaround and performance for squads and client portals.
Digital Employees that use this module
- Content & SEO Assistant
- AI Content Writer
- AI Copy Editor
- AI Localisation Specialist
- AI Marketing Manager
They act through the same governed Actions as people; risky steps wait for approval.
Frequently asked questions
Can someone edit content after I approve it?
They can save a new version, but your approval stays pinned to the version you approved. The item returns to draft, and any hand-off already made keeps using the approved version until the new one is approved.
Does Content Hub send emails or WhatsApp messages?
No. It hands the approved variant to Marketing, the WhatsApp channel, Social, Ads or Sites, and those apps publish through their own governed Actions.
How are regulated claims handled?
The claims check flags health, finance, political and education-outcome claims. Any flagged item needs a human approver with the regulated-claims permission before it can be approved.
Can agency clients approve content?
Yes, planned for W2. Clients approve in a white-label portal and see only items shared to their sub-account. By default internal approval comes first.
See Content Hub in your workflow
Tell us about your team and the outcomes you want. We will walk you through the apps, the Digital Employees and the plan for your industry.