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Glossary

Persona Policy Engine

Checks every agent's name, face, voice and disclosure against law and brand before each external message, render or call.

The Persona Policy Engine evaluates a persona policy before every external message, render or call an agent makes. A persona policy sets the avatar class, the disclosure text per channel and jurisdiction, and voice rules. The engine checks outputs for missing disclosure and impersonation risk and blocks what fails.

Jurisdiction packs add local rules where law requires extra disclosure or consent — for example around automated calls or AI in hiring (verify per market). Persona policies are versioned, and changes go through legal review. v0 is planned for W1 and v1 for W2.

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