Commerce · Module
Online Store
Your storefront, WhatsApp, ONDC and marketplaces from one catalogue and one order book
Online Store lets a merchant sell on its own storefront, on WhatsApp, on ONDC and on marketplaces from one catalogue, price book and stock position. Checkout, disclosures and tax documents are designed to be India-compliant, and every order lands in the shared Order Book.
What it does
Online Store covers store setup, catalogue and listings, pricing and promotions, cart and checkout, shopper accounts, shipping and channels. Listings sit on the shared Item master, so the item, HSN/SAC and unit stay in one place while each store adds its title, description, media, SEO and visibility. Variants carry their own SKU, barcode, price, weight and media.
Built for Indian compliance
A store cannot go live until mandatory seller details, grievance officer contact and return, refund, shipping and cancellation terms are complete. Category-bound compliance attribute sets cover MRP, net quantity, manufacturer, packer or importer, country of origin, manufacture or import date, best-before, consumer care details and FSSAI number with veg or non-veg mark; publishing is blocked while they are missing. Selling above MRP is blocked where MRP applies. Checkout captures GSTIN for B2B buyers with validation and place-of-supply determination. Marketing consents are separate and unticked by default. All rules are to be verified.
Checkout and delivery
Checkout supports phone OTP or email, pincode serviceability, delivery or pickup, coupons and tax-inclusive totals. Payments run through Payments Hub partners: UPI intent, collect and QR, tokenised cards, net banking and wallets, plus COD by pincode, value and risk. Shipping zones and rates, a courier connector, a branded tracking page, NDR handling and reverse pickups are included.
Channels
WhatsApp orders and catalogue sync are part of the MVP; full conversational commerce (browse, cart in chat, UPI link, status, returns, human handover) follows at GA. ONDC seller integration runs through a registered participant, with sandbox certification steps before production. Marketplace, quick-commerce and food aggregator connectors, channel inventory buffers and product feeds are planned for GA, subject to verified API access.
The shared Order Book
Every channel order gets one status model, idempotent ingestion, stock reservation, fulfilment routing, cancellation, returns and exchanges, payment and tax document linkage, exception queues, channel SLA timers and settlement reconciliation. Planned for W4 (Year 3).
Features
What Online Store includes
Stores, seller disclosures and policy pages
Multiple stores per tenant with legal entity, GSTIN and domain; mandatory seller and grievance details before go-live; policy pages generated from store settings with version history.
Themes, page builder and SEO
Accessible responsive templates with brand tokens, drag-and-drop sections, and titles, canonicals, sitemaps, structured data and redirects.
Listings and variants on shared items
Per-store listings on the Item master with option dimensions, variant SKU, barcode, price, weight and media with required alt text.
Compliance attribute sets
MRP, net quantity, manufacturer or importer, country of origin, dates, consumer care and FSSAI details, with publish blocked when missing.
Collections and bulk catalogue editor
Manual and rule-based collections; spreadsheet grid editing and CSV/XLSX import with dry run and validation report.
Price lists, scheduled changes and promotions
Tax-inclusive price lists, scheduled change sets with margin preview and approval, coupons, automatic discounts, BOGO and tiered offers, margin guardrails.
Cart and checkout
Guest and signed-in carts, OTP contact, pincode serviceability, delivery or pickup, B2B GSTIN capture and unticked consent options.
Payments and COD
UPI, tokenised cards, net banking and wallets through Payments Hub partners; COD rules by pincode, value and risk.
Customer accounts and privacy self-service
OTP sign-in with order history across web, WhatsApp and POS; view and withdraw consents and request access or erasure.
Shipping, tracking and NDR
Zones and rates, courier connector with AWB and labels, branded tracking page, NDR re-attempt by WhatsApp and reverse pickup.
WhatsApp commerce
Catalogue sync, orders with payment links and status updates, and conversational cart, address capture and returns in chat.
ONDC, marketplace and quick-commerce channels
ONDC via a registered participant; marketplace, quick-commerce and aggregator order intake and sync; channel inventory buffers.
Order Book: routing, returns and settlements
One order list, routing rules, split fulfilment, return anywhere, exchanges, COD verification and channel settlement reconciliation.
Storefront and admin APIs with MCP
Shopper-scoped storefront API, admin REST, webhooks and MCP tools with the same policies.
Workflow
Channel order to delivery
- 1
An order arrives from the storefront, WhatsApp, ONDC or a marketplace and is ingested once
- 2
Stock is reserved and a fulfilling location is chosen by routing rules
- 3
Payment status is derived from Payments Hub events
- 4
Tax documents are requested from the Tax Engine and Billing
- 5
The order is picked, packed and handed to the courier with tracking
- 6
Delivery or an NDR updates the order; COD and channel settlements are matched to the order
Workflow
Cart recovery
- 1
Abandonment is captured only where the shopper entered a contact point and consent is known
- 2
A recovery step is sent by WhatsApp or email within frequency caps and quiet hours
- 3
An optional incentive stays within discount guardrails
- 4
A holdout group measures recovered orders as caused or assisted
AI
AI skills and Digital Employees
Listing copy drafts
Titles, descriptions and SEO text grounded in attributes and images, with a claims checker.
Attribute extraction
Attributes from product images, label photos and supplier sheets; compliance attributes need human confirmation.
Catalogue health reports
Missing attributes, alt text and media, and listings affected by a Fact Register change.
Channel listing fixes
Maps ONDC, marketplace and WhatsApp rejections to proposed field changes.
WhatsApp shopping assistant
Browse, cart, address and payment link in chat, with AI disclosure and human handover.
Coupon abuse detection
Spots shared coupon spikes, OTP abuse and bot checkouts and applies protective throttles.
Digital Employees that use this module
- Catalogue Content Assistant
- AI Merchandising & Pricing Analyst
- Cart/Enquiry Recovery Agent
- Order Desk Agent
- AI Returns & Refunds Specialist
- Reconciliation Agent
They act through the same governed Actions as people; risky steps wait for approval.
Frequently asked questions
Is there a platform fee on third-party payment gateways?
The plan is to charge no platform fee on transactions through third-party gateways. Packaging and prices are not yet published.
Can I keep my existing Shopify or WooCommerce store?
Yes. External storefronts can feed orders into the One3 order book, with each connection declaring whether One3 or the external platform is the authority for orders and stock.
How are compliance fields like MRP and FSSAI handled?
Category-bound attribute sets make them mandatory before publishing. AI can propose values, but a person confirms them against a cited source. Rules must be verified with your advisers.
Which marketplaces will be supported?
Top Indian marketplaces and quick-commerce platforms are planned at GA, natively or through partners, depending on verified API access.
See Online Store in your workflow
Tell us about your team and the outcomes you want. We will walk you through the apps, the Digital Employees and the plan for your industry.