Marketing · Workflow
Agent-paced ad budget
An Ads Budget Pacer agent keeps spend on plan within caps and approvals.
Step by step
Each step is a governed Action: it is permission-checked, logged, and either reversible or compensated.
- 1
Insights sync daily from Meta and Google Ads.
- 2
The pacing forecast shows projected month-end spend versus plan.
- 3
The agent requests a budget change with a reason.
- 4
DoA and the per-agent daily limit are checked; above the cap it goes for R3 approval with before and after.
- 5
Agent-controlled spend is posted to the ROI Ledger, and won deals are uploaded as offline conversions with consent checks.
More Marketing workflows
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