Creative Studio · Workflow

Brief to hand-off

How a single content item moves from draft to an owning app.

Step by step

Each step is a governed Action: it is permission-checked, logged, and either reversible or compensated.

1
A brief is created by a person or drafted by an agent
2
A human or AI writes the draft version
3
The brand-voice and claims check runs; high-severity violations send it back to drafting
4
A detected regulated claim adds an R3 human approver to the chain
5
Channel and language variants are generated and constraint-checked per channel
6
The item is submitted for internal approval, then client approval where needed
7
The approved variant is handed to the owning app and an asset link is recorded
8
Performance syncs back and generation costs are posted

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